Airbnb TikTok - Creative Producer/Sr. Art Director
As a freelance Creative Producer at :attn for Airbnb, I collaborated with account and project managers, editors, and clients to deliver creative briefs that helped grow Airbnb’s TikTok presence from a minimal posting history. With only a few posts before, we successfully developed a strategy that significantly increased the following. I assisted in the ideation process, contributing to creative briefs that aligned with the brand's voice while tapping into trending content. By sourcing and directing influencers and talent, I played a key role in several organic TikTok campaigns that generated impressive engagement. Notably, multiple videos surpassed 1 million views, thanks to my research into evergreen trends, my ability to put a unique spin on them to resonate with Airbnb’s brand personality, and my involvement in sourcing the perfect music to enhance the TikTok videos.