As the lead designer and art director for Looney Tunes' social media, I played a key role in bringing the brand's iconic humor and charm to a new generation of fans. Our mission was to modernize the characters’ appeal while preserving their timeless essence, a challenge we embraced with a bold and strategic approach across multiple platforms. With a small but dedicated team, we developed an innovative social strategy that pushed creative boundaries, blending nostalgia with contemporary trends to maximize engagement.
A major milestone was the launch of Looney Tunes’ TikTok account, where we collaborated closely with the client to set an ambitious goal: growing the platform from zero to one million followers within a year. Through a combination of compelling content and data-driven audience insights, we surpassed expectations, reaching 500K followers in just three months and hitting the 1M mark by month six—achieving the client’s annual goal six months ahead of schedule. This rapid growth, paired with consistent fan engagement, earned the TikTok account a One Show Award nomination, a Shorty Award Finalist nomination and a feature in AdWeek.
The success of our work led WarnerMedia to expand our responsibilities, including pitching ideas for original short-form content for the social pages and planning events. For Tweety’s 50th anniversary, WarnerMedia commissioned murals by artists around the world, including a prominent mural in NYC. Our team pitched and executed an activation at the NYC mural during Pride, creating a memorable fan experience. The event featured a yellow carpet, a Tweety mascot greeting and taking photos with attendees, and temporary tattoos distributed to fans to wear throughout the city. We teased the event on TikTok using LGBTQ influencers to drive attendance and excitement.
The event drew a large, enthusiastic crowd and provided a unique way to celebrate both Pride and Tweety’s milestone anniversary. We showcased the activation across social platforms, further strengthening the connection between the brand and its audience while cementing its relevance in cultural conversations.
Looney Tunes Instagram and TikTok - Sr. Designer/Content Creator
The One Show Nomination: Looney Tunes "What Up Tok" Social Channel - Single Platform
Shorty Award Finalist in TikTok Presence, Voice, Organic Promotion
AdWeek Feature: That’s Not All, Folks: How Looney Tunes Is Growing Its Following on TikTok