Netflix Twenty Somethings Austin Instagram and Netflix TikTok - Sr. Designer/Content Creator
As the Senior Designer and Content Creator for Twenty Somethings: Austin, I collaborated closely with the Associate Creative Director and Netflix to successfully launch the Instagram account for this new show. My involvement began with pitching our agency to Netflix, where we developed a proposed look and feel, voice, and mock social posts based on the initial premise—a mix of Friends and Love Island. Our pitch secured the account, and as the show evolved to align more with a Gen Z version of The Real World, we adapted our creative approach to ensure authenticity and audience connection.
After refining the aesthetic (neons, gradients, and a signature cool purple) and the playful, relatable voice, I collaborated with social media managers to ensure content was being created in a timely manner and aligned with our strategy. As part of a small, versatile team, I contributed beyond my design role by pitching content ideas and even crafting copy, including the now-iconic “Anyway, here’s Wonderwall” post. We extended the show’s presence to Netflix’s TikTok account, creating engaging videos that amplified its reach. By the end of the show’s single season, the Instagram account grew from zero to over 100,000 followers, establishing a strong digital presence for a season that left a lasting impression.