Urban Decay Social Campaign for Lip Bond Instagram - Creative Director
As a Freelance Creative Director for Industrial Color, I collaborated on innovative campaigns for Urban Decay’s Instagram account, focusing on the Lip Bond campaigns and the launch of the Naked x Robin Eisenberg palette collection. Leading a team of three designers, I utilized Urban Decay’s assets to create scroll-stopping content that embodied the brand’s edgy, trend-forward collage aesthetic. For the Lip Bond campaigns, we designed vibrant visuals that highlighted the long-lasting, high-impact product benefits, while the Naked x Robin Eisenberg launch featured colorful, cosmic-inspired designs that celebrated the bold collaboration. These posts seamlessly blended Robin Eisenberg’s artistic style with Urban Decay’s identity, capturing audience attention and even earning engagement from celebrities like Paris Hilton. By leveraging platform trends and maintaining a cohesive visual identity, the campaigns elevated Urban Decay’s Instagram presence, driving significant engagement and reinforcing their reputation as a leader in bold, innovative beauty content.