Creative Lead/Sr. Art Director

As Creative Lead at Jellyfish, I spearheaded Spotify's global 360 advertising campaigns, driving a 127% increase in engagement rates. My role involved strategizing concept design, managing teams, and pitching results-driven creative solutions. I led the development and execution of multi-channel campaigns across in-app, UX, email, direct mail, and paid social, ensuring alignment with Spotify's brand goals. Notably, I spearheaded Spotify's first-ever direct mail campaign, reaching over 2 million users with a personalized, impactful approach. Collaborating closely with account managers, project teams, and clients, I delivered innovative conceptual ideas and marketing solutions tailored to Spotify’s audience. My contributions also extended to new business pitches, where I developed and presented creative concepts that strengthened client trust and expanded business opportunities.

Global Digital : Email, In App Messaging, Direct Mail and Paid Social

As the lead designer and art director for Looney Tunes' social media, I played a key role in bringing the brand's iconic humor and charm to a new generation of fans. Our mission was to modernize the characters’ appeal while preserving their timeless essence, a challenge we embraced with a bold and strategic approach across multiple platforms. With a small but dedicated team, we developed an innovative social strategy that pushed creative boundaries, blending nostalgia with contemporary trends to maximize engagement.

A major milestone was the launch of Looney Tunes’ TikTok account, where we collaborated closely with the client to set an ambitious goal: growing the platform from zero to one million followers within a year. Through a combination of compelling content and data-driven audience insights, we surpassed expectations, reaching 500K followers in just three months and hitting the 1M mark by month six—achieving the client’s annual goal six months ahead of schedule. This rapid growth, paired with consistent fan engagement, earned the TikTok account a One Show Award nomination, a Shorty Award Finalist nomination and a feature in AdWeek.

The success of our work led WarnerMedia to expand our responsibilities, including pitching ideas for original short-form content for the social pages and planning events. For Tweety’s 50th anniversary, WarnerMedia commissioned murals by artists around the world, including a prominent mural in NYC. Our team pitched and executed an activation at the NYC mural during Pride, creating a memorable fan experience. The event featured a yellow carpet, a Tweety mascot greeting and taking photos with attendees, and temporary tattoos distributed to fans to wear throughout the city. We teased the event on TikTok using LGBTQ influencers to drive attendance and excitement.

The event drew a large, enthusiastic crowd and provided a unique way to celebrate both Pride and Tweety’s milestone anniversary. We showcased the activation across social platforms, further strengthening the connection between the brand and its audience while cementing its relevance in cultural conversations.

Looney Tunes Instagram and TikTok - Sr. Designer/Content Creator

The One Show Nomination: Looney Tunes "What Up Tok" Social Channel - Single Platform

Shorty Award Finalist in TikTok Presence, Voice, Organic Promotion

AdWeek Feature: That’s Not All, Folks: How Looney Tunes Is Growing Its Following on TikTok

Netflix Twenty Somethings Austin Instagram and Netflix TikTok - Sr. Designer/Content Creator

As the Senior Designer and Content Creator for Twenty Somethings: Austin, I collaborated closely with the Associate Creative Director and Netflix to successfully launch the Instagram account for this new show. My involvement began with pitching our agency to Netflix, where we developed a proposed look and feel, voice, and mock social posts based on the initial premise—a mix of Friends and Love Island. Our pitch secured the account, and as the show evolved to align more with a Gen Z version of The Real World, we adapted our creative approach to ensure authenticity and audience connection.

After refining the aesthetic (neons, gradients, and a signature cool purple) and the playful, relatable voice, I collaborated with social media managers to ensure content was being created in a timely manner and aligned with our strategy. As part of a small, versatile team, I contributed beyond my design role by pitching content ideas and even crafting copy, including the now-iconic “Anyway, here’s Wonderwall” post. We extended the show’s presence to Netflix’s TikTok account, creating engaging videos that amplified its reach. By the end of the show’s single season, the Instagram account grew from zero to over 100,000 followers, establishing a strong digital presence for a season that left a lasting impression.

Airbnb TikTok - Creative Producer/Sr. Art Director

As a freelance Creative Producer at :attn for Airbnb, I collaborated with account and project managers, editors, and clients to deliver creative briefs that helped grow Airbnb’s TikTok presence from a minimal posting history. With only a few posts before, we successfully developed a strategy that significantly increased the following. I assisted in the ideation process, contributing to creative briefs that aligned with the brand's voice while tapping into trending content. By sourcing and directing influencers and talent, I played a key role in several organic TikTok campaigns that generated impressive engagement. Notably, multiple videos surpassed 1 million views, thanks to my research into evergreen trends, my ability to put a unique spin on them to resonate with Airbnb’s brand personality, and my involvement in sourcing the perfect music to enhance the TikTok videos.

Urban Decay Social Campaign for Lip Bond Instagram - Creative Director

As a Freelance Creative Director for Industrial Color, I collaborated on innovative campaigns for Urban Decay’s Instagram account, focusing on the Lip Bond campaigns and the launch of the Naked x Robin Eisenberg palette collection. Leading a team of three designers, I utilized Urban Decay’s assets to create scroll-stopping content that embodied the brand’s edgy, trend-forward collage aesthetic. For the Lip Bond campaigns, we designed vibrant visuals that highlighted the long-lasting, high-impact product benefits, while the Naked x Robin Eisenberg launch featured colorful, cosmic-inspired designs that celebrated the bold collaboration. These posts seamlessly blended Robin Eisenberg’s artistic style with Urban Decay’s identity, capturing audience attention and even earning engagement from celebrities like Paris Hilton. By leveraging platform trends and maintaining a cohesive visual identity, the campaigns elevated Urban Decay’s Instagram presence, driving significant engagement and reinforcing their reputation as a leader in bold, innovative beauty content.

As a Senior Designer at Movement Strategy, I played a key role in the social launch of HBO Max, transitioning audiences from the traditional HBO cable experience to the newly established streaming service, now rebranded as Max. Our primary focus was to distinguish HBO Max in a competitive streaming landscape beyond its signature bold purple branding. The strategy centered on audience engagement and nostalgia, particularly for the HBO Max Family segment, while maintaining a dynamic and engaging approach for the broader HBO Max platforms.

HBO Max Family: Nostalgia Meets Interactive Content

For HBO Max Family, we honed the tone and voice to evoke nostalgia that resonated with both kids and parents.The tone celebrated iconic characters like Chandler Bing and Bel-Air’s Phil as the “dads” and Princess Bubblegum and Daphne as the “moms,” ensuring multi-generational appeal. Platforms like Instagram and YouTube became our canvas for interactive and trend-driven content. Evergreen ideas included posts where users could discover their "Dexter's Lab name," while timely trends like “What I Eat in a Day” received a creative twist. Original content, such as TV show-inspired holiday sweaters, further distinguished the platform.

One of our standout achievements was HBO Max Family’s first-ever viral TikTok series. Inspired by the “What’s in my parents’ house that just makes sense” trend, I conceptualized and pitched an idea centered on the fan-favorite character Joey Tribbiani from Friends. The clips highlighted Joey’s hilariously nonsensical but oddly logical quotes. Originally intended as a YouTube long-form piece, the idea evolved into a TikTok series through collaboration with the social media manager. I selected the clips, partnered with editors and motion designers, and brought the concept to life. The series achieved viral success, significantly boosting engagement and follower growth.

HBO Max: A Distinct Look and Feel for Mature Audiences

Beyond the family-friendly content, we developed the social presence for HBO Max on TikTok and YouTube, establishing a cohesive look and feel for thumbnails and engaging audiences with relatable, adult-leaning humor. This tone contrasted with the playful nature of HBO Max Family, offering a sophisticated yet approachable brand persona.

Multi-Faceted Role and Creative Collaboration

Throughout my time on this account, I wore many hats—from concepting and art directing to refining my design, editing and motion graphics skills. Collaborating with a talented team of Art Directors, Creative Directors, Copywriters, Editors, Motion Graphic Artists, and Social Media Managers, I contributed to a range of impactful projects. These efforts not only positioned HBO Max as a leader in the streaming space but also solidified my ability to merge creativity with strategic execution in a fast-paced, innovative environment.

Concept, Designer & AD : Things Joey Says Pt.1

Trend Pitcher & Designer : Elf on Shelf Parody

Designer : Superpowers / Titans

Concept & Designer : Holiday Sweaters

Concept & Designer : What Are You Made of / Powerpuff Girl

Concept, Motion Graphics & Designer : How To Make Chips / Selena & Chef

Concept : Have Faith or Mimosas / Gossip Girl

Concept, Story & AD : What I Eat In A Day / Friends

Editor & Motion Graphics : Amy Schumer

Concept, Story, On Screen Copy & AD : Gossip Girl Zodiac

Sr. Designer, Motion Graphics & Concepter on DC Lifestyle Instagram social posts

Sr. Designer & Motion Graphics on WB Style Instagram social posts

Agency Art Director on Credit One

Agency Cut

Agency Art Director on L’Oreal

Ever Pure • Elvive

As Art Director at Hawthorne Advertising, I had the opportunity to work on ThredUp during a pivotal moment in their journey. Fresh off a rebrand, ThredUp sought to position themselves not just as a thrift store but as a premier secondhand e-commerce destination. Operating at the top of the marketing funnel, their main focus was on creating impactful broadcast ads to build brand awareness. Armed with a wealth of raw footage but no clear direction, they turned to our team to craft a compelling narrative that highlighted their value proposition.

We pitched three distinct concepts, and ThredUp chose two to move forward: New Looks and Score. The New Looks campaign showcased a side-by-side comparison of items found at popular retail stores at full price versus the same or similar items available on ThredUp for significantly less. This spotlighted their ability to deliver top-tier style for a fraction of the cost. Score, on the other hand, focused on the ease and simplicity of ThredUp, contrasting it with the time-consuming frustration often associated with traditional thrift shopping. Each concept emphasized a key message to allow for A/B testing and better insight into audience engagement.

Recognizing a gap in the available footage to fully tell these stories, we made a groundbreaking pivot. ThredUp had a strong YouTube following, so we pitched using influencer testimonials—not only a first for the brand but a first in advertising history to integrate content creators from social platforms into broadcast ads. This bold move allowed us to bring authentic voices into the campaign, leveraging influencers' trust and connection with their audiences to amplify ThredUp’s message.

Limited resources posed a challenge when it came to finalizing Score. The initial plan to use motion graphics for the opening lacked the personal touch this relatable story demanded. My copywriter/CD and I brainstormed and came up with a creative workaround: he filmed me shopping in a thrift store to showcase the universal frustration of searching for the perfect item. This no-budget pivot brought the concept to life, adding relatability and charm.

Both campaigns aired successfully, exceeding ROI goals and solidifying ThredUp’s position in the secondhand market. The innovation of using influencer testimonials in broadcast opened new creative avenues and set a precedent in advertising. Building on this momentum, we developed additional hit spots like Super Thrift, further expanding ThredUp’s reach across broadcast and digital platforms. This campaign exemplifies how creativity and strategic risk-taking can deliver exceptional results.

Agency Art Director on thredUP

Actress in Score • thredUP

Agency Art Director/Designer

Agency Art Director on SanDisk

Jr. Graphic Designer at Quest Nutrition